The GOP's fall from the triumphant elections of 2004 to the consecutive defeats in 2006 and 2008 didn't have to happen, and doesn't have to be prolonged. But change in crucial aspects of the party's message and messaging must occur quickly if the potential pick-ups of 2010 are to be achieved, and the White House reclaimed in 2012. As soon as the dust settled in 2008, Hugh Hewitt began an intensive series of interviews with key GOP leaders and political analysts and tacticians across the ideological spectrum. The blueprint for Republican renewal presented here reflects the best of that thinking.